People are naturally attracted to good looking stuff. This applies pretty much to everything you can think of. A good looking meal, a good looking car, a good looking shirt, a good looking person, and so on. The exact same rule of thumb applies to your business. A business that has a great brand (ie. look) is naturally more attractive to consumers than a business that doesn't. So does your business look like a Beauty or do you still have the Geek thing going on?
While our human attraction to appealing things is fact not fiction, it still seems many business owners are lax about their business presentation. The truth is if you want to attract more clients in business, you have to take pride in your businesses appearance and nothing shows this better than having a great logo and having it plastered all over the place eg: business card, signage, website etc.
We believe a great looking brand is foundational to your success. At Itag Media, one of the first things we do with any new client is look at their branding and if it's not up to scratch we suggest ways to improve it. And you know what? Just about every time we do a businesses brand refresh they comment on the fact that “it's one of the best things they have ever done for their business”.
So take a look in the proverbial mirror. How's your business looking? Do you think it looks attractive to potential clients? If the answer is no, then don’t put off sprucing up your business presentation any longer. Success only comes to those who take action.