--- title: Four ways to boost customer transactions description: By raising your price, introducing choice, down-selling and service contracts, you can improve your customer's transactions. image: https://www.itagmedia.com.au/hubfs/Blog%20Images/Placeholder.png --- [Itag Media ![Itag Media](https://www.itagmedia.com.au/hs-fs/hubfs/web-assets/logo.png?width=180&height=45&name=logo.png)](https://www.itagmedia.com.au/) - [Results](https://www.itagmedia.com.au/results) - [Services](https://www.itagmedia.com.au/services) - [Blog](https://www.itagmedia.com.au/blog) - [About](https://www.itagmedia.com.au/about) - [Home](https://www.itagmedia.com.au/) - [Results](https://www.itagmedia.com.au/results) - [Services](https://www.itagmedia.com.au/services) Back - [All Services](https://www.itagmedia.com.au/services) - [Brand identity & design](https://www.itagmedia.com.au/services/graphic-design) - [Website design & development](https://www.itagmedia.com.au/services/website-design) - [Digital marketing strategies](https://www.itagmedia.com.au/services/digital-marketing) - [Marketing & sales empowerment](https://www.itagmedia.com.au/services/marketing-sales-empowerment) - [Blog](https://www.itagmedia.com.au/blog) - [About](https://www.itagmedia.com.au/about) Back - [About Itag Media](https://www.itagmedia.com.au/about) - [Vision & values](https://www.itagmedia.com.au/about#vision) - [Our team](https://www.itagmedia.com.au/about/our-team) - [How we do business](https://www.itagmedia.com.au/about/our-process) - [Partners & associations](https://www.itagmedia.com.au/about/partners-associations) - [Giving back](https://www.itagmedia.com.au/about/giving-back) - [Testimonials](https://www.itagmedia.com.au/about/testimonials) - [Get in touch](https://www.itagmedia.com.au/contact) [1300 79 55 41](tel:1300795541) hello@itagmedia.com [Facebook](https://www.facebook.com/itagmedia) [Twitter](https://twitter.com/itagmedia) [Linkedin](https://www.linkedin.com/company/itag-media) [Youtube](https://www.youtube.com/user/itagmedia) [Instagram](https://instagram.com/itagmedia) Latest Insight [![Post thumbnail: Returning to print media in an AI and digital world](https://www.itagmedia.com.au/hs-fs/hubfs/print-media-header-2.jpg?width=128&height=75&name=print-media-header-2.jpg)](https://www.itagmedia.com.au/blog/returning-to-print-media-in-an-ai-and-digital-world) [Returning to print media in an AI and digital world](https://www.itagmedia.com.au/blog/returning-to-print-media-in-an-ai-and-digital-world) [View post](https://www.itagmedia.com.au/blog/returning-to-print-media-in-an-ai-and-digital-world) close More Menu [Let's talk](https://www.itagmedia.com.au/contact) [1300 79 55 41](tel:1300795541) Search our website Website search Search terms Search now [Sales](https://www.itagmedia.com.au/blog/tag/sales) - 2 min read # Four ways to boost customer transactions ![Placeholder](https://www.itagmedia.com.au/hs-fs/hubfs/Blog%20Images/Placeholder.png?width=1200&height=630&name=Placeholder.png) Posted January 11, 2012  |  Written by [David Ligtenberg](https://www.itagmedia.com.au/blog/author/david-ligtenberg) The importance of generating repeat sales, more sales per customer, and getting more money out of each transaction are essential to business success. Here’s four often over-looked strategies to achieve these... ## 1. Raise your price Far too many businesses compete on price. Fair enough if you have pitched your business at the budget conscious as a "price buster"; Red Dot, Price Line, The Good Guys... there is nothing wrong with this strategy, and these businesses do it well, but it is a very tough market to compete and profit in. Most businesses will achieve better margins if they focus on delivering value. Research shows consumers are generally more concerned with quality, prestige or convenience than just price; you know, the emotional stuff.
But guess what, if there is nothing to differentiate your product or service from your competitors, customers have nothing but price to compare! So steer away from price and seek to differentiate yourself through better service or quality. It is the perception of value that is important. Interestingly, the idea of "you get what you pay for" still has resonance with shoppers.
 Even a small increase in price can help your bottom line without dampening sales, but you need to communicate the perception of increased value. ## 2. Introduce choice Give your customer purchasing choices. Create levels of service or product options based on price, quality, inclusions, upgrades etc. This allows you to reduce the value you deliver for a reduced price, rather than simply discounting the price and getting a lower margin. Once again, selling value rather than price. ## 3. Down-sell If you're not making ground on the higher priced model, it's time to suggest the less expensive model. Just because you down-sell doesn't mean you can't back-end or cross-sell at the same time. At the same time, ask for referrals, it may lead to that better sale you were looking for! Sometimes making a lower priced sale that will still generate additional sales at a later date or referrals is better than no sale at all. ## 4. Service contracts Develop a monthly service contract as an optional sales add-on. Include phone support or service calls. These contact points create great opportunities to further build the relationship plus make future sales. You will also be in a better position to know when the client is ready to buy a new product or service. When you help your customer gain value from their purchase, you increase customer loyalty and satisfaction. Of course, it also creates a valuable and recurring revenue stream, and while some customers will never use it all the time, you are still getting paid. A side benefit is that recurring and contracted revenue streams can add to the value of your business. ![David Ligtenberg](https://www.itagmedia.com.au/hubfs/Blog%20Authors/author-david.png) Post written by **David Ligtenberg** [LinkedIn](https://www.linkedin.com/in/davidligtenberg/) [View Author](https://www.itagmedia.com.au/blog/author/david-ligtenberg) This post has been tagged [Sales](https://www.itagmedia.com.au/blog/tag/sales), [Business Advice](https://www.itagmedia.com.au/blog/tag/business-advice) ### Enjoyed this article? Subscribe for updates to your inbox Share a comment below ## Related insights [![](https://www.itagmedia.com.au/hubfs/pins-connecting.jpg)](https://www.itagmedia.com.au/blog/social-proof-examples) [Sales](https://www.itagmedia.com.au/blog/tag/sales) - 8 min read [Social proof examples for websites that drive conversions](https://www.itagmedia.com.au/blog/social-proof-examples) [![Team looking at website to try find revenue opportunities](https://www.itagmedia.com.au/hubfs/Blog%20Images/team-looking-at-website-revenue.jpg)](https://www.itagmedia.com.au/blog/how-a-website-redesign-can-unlock-more-revenue) [Sales](https://www.itagmedia.com.au/blog/tag/sales) - 6 min read [How a website redesign can unlock more revenue](https://www.itagmedia.com.au/blog/how-a-website-redesign-can-unlock-more-revenue) [![Female business owner on call with customer lead](https://www.itagmedia.com.au/hubfs/Blog%20Images/sales-process-blog-2.jpg)](https://www.itagmedia.com.au/blog/how-to-increase-website-sales-conversions) [Sales](https://www.itagmedia.com.au/blog/tag/sales) - 6 min read [How to increase website sales conversions](https://www.itagmedia.com.au/blog/how-to-increase-website-sales-conversions) [![Itag Media.](https://www.itagmedia.com.au/hubfs/web-assets/logo.svg)](https://www.itagmedia.com.au/) [1300 79 55 41](tel:1300795541) hello@itagmedia.com [Facebook](https://www.facebook.com/itagmedia) [Twitter](https://twitter.com/itagmedia) [Linkedin](https://www.linkedin.com/company/itag-media) [Youtube](https://www.youtube.com/user/itagmedia) [Instagram](https://instagram.com/itagmedia) Company - [Results](https://www.itagmedia.com.au/results) - [Blog](https://www.itagmedia.com.au/blog) - [About](https://www.itagmedia.com.au/about) - [Testimonials](https://www.itagmedia.com.au/about/testimonials) - [Get in touch](https://www.itagmedia.com.au/contact) Services - [Design](https://www.itagmedia.com.au/services/graphic-design) - [Websites](https://www.itagmedia.com.au/services/website-design) - [Marketing](https://www.itagmedia.com.au/services/digital-marketing) - [Sales](https://www.itagmedia.com.au/services/marketing-sales-empowerment) Proudly partnered with the best [![HubSpot Certified Agency Partner](https://www.itagmedia.com.au/hs-fs/hubfs/web-assets/logo-hubspot.png?width=31&height=37&name=logo-hubspot.png) HubSpot Certified Agency Partner](https://www.itagmedia.com.au/about/partners-associations) [![Shopify](https://www.itagmedia.com.au/hs-fs/hubfs/web-assets/logo-shopify.png?width=32&height=36&name=logo-shopify.png) Shopify Partner Design & Build](https://www.itagmedia.com.au/about/partners-associations) [![Pipedrive Affiliate Partner](https://www.itagmedia.com.au/hs-fs/hubfs/web-assets/logo-pipedrive.png?width=37&height=37&name=logo-pipedrive.png) Pipedrive Affiliate Partner](https://www.itagmedia.com.au/about/partners-associations) © 2025 Itag Media | [Legals](https://www.itagmedia.com.au/legals) | [Privacy Policy](https://www.itagmedia.com.au/legals/privacy-policy) | [Site Map](https://www.itagmedia.com.au/sitemap) your brand. **made better** ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Ligtenberg", "url" : "https://www.itagmedia.com.au/blog/author/david-ligtenberg" }, "dateModified" : "2019-05-28T05:00:26.637Z", "datePublished" : "2012-01-11T03:37:36.000Z", "headline" : "Four ways to boost customer transactions", "image" : [ "https://www.itagmedia.com.au/hubfs/Blog%20Images/Placeholder.png" ], "mainEntityOfPage" : { "@id" : "https://www.itagmedia.com.au/blog/four-ways-to-boost-customer-transactions", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.itagmedia.com.au/hubfs/Assets/itagmedia-logo-mini.png" }, "name" : "Itag Media" } } ```