Sales - 5 min read

How a blog strategy backed by SEO will drive traffic to your website

A woman sitting at a desk on her computer
Posted  |  Written by David Ligtenberg

As a business owner, you understand the importance of an online presence. But just having a website isn't enough, especially in today's digital age.

That's where a blog comes into play. No, not more work, you say, and I have blogged before with no results. We hear you but please read on as we would like to share with you how your time and effort can yield results for your website. 

A well-written and strategically planned blog can help increase traffic to your website, generate leads, and ultimately improve your bottom line.

Many businesses start a blog without a clear strategy and therefore are for the most part wasting their time. This is the same as blogging blindly and just hoping people show up to read and engage with what you have written.

But blogging has clear payoffs when done correctly. So let's look at the reasons why you need a blog, the importance of a great blog strategy and how using SEO (search engine optimisation - techniques that help you appear in top search engine results)  can make all the difference.

Why you need to blog

Blogging has various benefits for businesses, such as enabling you to connect with your target audience, building your brand, and boosting your digital presence.

All of those are great reasons to blog but did you know that small businesses that blog "generate 126% more leads than those that don't"?

And if you blog, your chance of being ranked highly in search engines is 434% higher.

Blogs can showcase your products or services, establish yourself as an industry leader, and create a forum to communicate with your current or potential customers.

A blog also provides value to your audience; it can educate, entertain, and enlighten readers while building a relationship with them. It can also be a great sales tool for your team to share some key updates that might drive sales or save your support time with a FAQ blog that clients often ask for.

In short, a blog can put your brand on the map and it enhances your overall marketing strategy.

The importance of a blog strategy

A man typing on a laptop

Just as you wouldn't run a business without a plan, so too, you shouldn't have a blog without a strategy. A blog strategy involves a clear plan for what you'll write about, keywords you'll focus on and for what reason, how often you'll post, and how to optimise your content to reach your target audience.

The first step in creating a successful blog strategy is determining your goals.

  • Are you looking to engage more with your audience, drive traffic to your website, or increase sales?
  • What topics are relevant to your audience, and how can you tailor your content to their interests?
  • Do you need to boost your Google Business Profile or have important website pages ranked above your competition?

By defining your goals and understanding your audience, you can create a blog strategy that is tailored to your business's needs. A blog strategy can help you stay organised, focused, and consistent, ultimately leading to better results.

One way to do this is with a topic cluster approach.

Do this by:

  1. Choosing a key topic that is important to your business and create a fantastic blog about it. This is your pillar page.
  2. Find 5-10 keywords that are related to the pillar page and write blogs for those keywords.
  3. Link the supporting blogs to your pillar page.

How SEO can make all the difference

SEO (search engine optimisation) involves optimising your website and its pages to rank higher in search engines. By creating content that aligns with your audience's interests and optimising it for search engines, you can drive more traffic to your website and establish your brand as an authority in your industry.

An SEO-focused blog strategy involves:

  • researching relevant keywords to target
  • optimising headlines
  • using a meta description and alt tags
  • selecting appropriate categories to ensure your content ranks higher in search engines
  • and more

The key basics with all this is to have the following: 

  • A great title that incorporates your target keyword - our target keyword for this blog is Blog Strategy which we put into the title of this blog - How a blog strategy backed by SEO will drive traffic to your website
  • Make sure you have good formatting in your blog with best practices on one H1 per blog - Learn more about this on our blog: A quick guide to using the right headings in webpages & why it’s important
  • Example of meta title and meta description used in this blog: 
    • Meta title:
    • Meta description: Looking to take your business to the next level? A great blog strategy with SEO tactics can get you there. Find out more.
  • Use alt tags for your images

A blog strategy back by SEO will drive traffic

By understanding and utilising SEO best practices, you can significantly increase traffic to your website and drive more conversions.

If SEO is something you need to learn more about, check out SEO basics.

Blogging can be a key marketing tactic for your business, but only if it's done right. A well-planned blog strategy can help you reach your target audience, build your brand, and achieve your business goals. Additionally, incorporating SEO into your blog strategy can make all the difference in terms of traffic and conversions.

Want help with this? We have a team of blogging and SEO experts that can not only help you create great content but optimise so search engines and people find it. If your time is better spent focusing on what you're great at but you know you need to incorporate blogging into your marketing strategy, contact us to find out more.


See more of the 18 Stunning Blogging Statistics that Prove Blogging is Important at Persuasion Nation.

David Ligtenberg Post written by
David Ligtenberg View Author
This post has been tagged
Sales, SEO, Business Advice, Website

Enjoyed this article? Subscribe for updates to your inbox

Share a comment below