It doesn’t matter whether you are an experienced business owner or just became an entrepreneur: you probably asked yourself this question at one point.
Perhaps you own a local brick-and-mortar business, or maybe you are about to open a small consultancy company, either way, you are wondering whether a website can really help you achieve your business goals. It's a common question we get asked, as there are definitely other-ways to engage with a business these days via Facebook, LinkedIn, Instagram etc.
In this article, we’ll discuss how a website can help different types of businesses and why a company website is still essential.
Let’s say you own a flower shop in the city centre. A few decades ago, your customers would have found you through print advertisement, word of mouth, or in one of the listings of the "good old" Yellow Pages book. This era is definitely gone. Nowadays, people go online for recommendations on local businesses. Not convinced? Just take a look at history data by Google on the number of searches for “flower shop near me” since 2004.
As you can see, the interest over time has increased (the peaks in interest represent a high amount of searches in key times of the year - February and May, which is when people typically buy this type of product). As of February 2020 the interest level is 100.
"Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular." ~ Google Trends:
Just by looking at the graph, the conclusion is simple: If you don’t have a local business website for your flower shop, you will lose potential customers to your competitors, as people are searching online for your product.
There are multiple other reasons we could include in this list, but we’ll stop here to keep things short. If you thought you don’t need a business website because you have a brick-and-mortar or “just a simple local shop”, you should know that 72% of consumers who did a local search visited a store within five miles in 2016, according to Wordstream. Yes, we also think this number is probably higher nowadays.
Perhaps you just opened a new business and feel like it’s not the right time for a website yet. The thing is, if your company is new, you will probably want to scale it at one point. A website might be one of your best allies to achieve this. Let’s take a look at why is important to have a website in the early stage of a company:
One way of doing this is to make use of keywords, or queries, which people would normally type when looking for your product or service online. In the example of the flower shop, “flower shop in (name of the city/suburb)” is a keyword example. Incorporating these keywords into your website copy is a great start. However...
SEO is much more than keyword optimisation. There are different tactics you can use to bring qualified organic traffic to your homepage.
Take a look at one of our case studies to see the impact of SEO for business.
With higher sales, your business scales - We are sorry for the bad rhyme, but it sums up the idea quite nicely. If you have a good revenue system in place, you will certainly be able to reinvest revenue and grow your business with time. This is why investing in Marketing and a good website (including having a good website design) is always a good idea even when your business is still a “baby”.
If you thought that websites are only relevant for B2C companies, it’s time to rethink. Do you offer a service, such as IT consulting, fitness coaching or marketing consultancy? Take a look below at a few reasons why you should have a website for your B2B or consultancy business:
Here’s an example:
Let’s suppose your Marketing team created a guide about an interesting topic related to your industry. You then publish this content piece and advertise it in one of your blog posts. A great idea would be to invite your readers to download the guide after they fill in a form, where they input contact details and give their consent for you to communicate with them via email.
After you touch base with the leads via email, you’ll be literally nurturing them with targeted content until they are ready to make a purchasing decision. Click here if you want to know more about the Inbound Marketing methodology and its benefits for your business.
So while it should now be clear that a website for all business types is essential, it is still important to consider what level of website do you need and what goals will it help you smash. As outlined above, if your website is implemented correctly and is focused on meeting your customers or potential customer needs, then your site is going to deliver a massive ROI for your business.
If you would you like to chat about your current website or are planning to create a brand new website for your business? Let’s talk about your website idea today!
PS. If you have a standard informational website, take a look at this blog post on How a business focused website can boost your business. Here's to your online success!