The images you choose for your website can significantly impact how your users perceive your website and overall your brand. They affect the page's overall look and feel. Plus, the human brain processes images faster than text so choosing the pictures wisely is essential to establish brand authority and trust.
However, it can be challenging to determine what makes a photo appropriate for your website or source images that will have the desired effect on your audience. Especially when you are deciding whether to use stock photos or original pictures for your marketing strategy.
Truthfully, choosing between stock photography and original imagery is not nearly as simple as one might believe. That's because there is no correct or incorrect answer. It comes down to considering who your target audience is, what story you are trying to tell and then based on this you can decide if you need your own professional photos or if stock imagery will be suitable. As you can see there are variables when trying to decide since numerous factors need to be taken into account but most people underestimate the power of great imagery.
To help you make the best choice, we will break down some of the advantages and disadvantages of Stock Photos and Original Photos.
To begin the debate between stock photography and real imagery, let's define the terms.
Let's look at some benefits and drawbacks of using stock photos and original pictures.
Whichever route you take, keep in mind that images are an important element of a website. While stock imagery may save you money in the short term, it may create authenticity issues in the long run. And, while authentic images are undoubtedly an investment in terms of money, they are more likely to yield a higher return over time.
Both stock pictures and original photos are valuable. To improve your business model, you should use a combination of stock and original photos.
While it's important to use original photos of the products you sell, you can compliment them with stock photos for your blog.
Both stock photos and original photos have their advantages and disadvantages. Ultimately, both options are effective in different situations and can be used independently or concurrently.