Social Media marketing offers an exciting avenue in marketing, lead generation & customer loyalty building.
Our approach to social media paid advertising is all about segmenting your customer base (‘aka’ buyer personas) and then creating adverts that resonate with each of these groups.
Build clear buyer personas to understand
Develop messaging and creative that resonates with your personas.
Test and analyse a range of offers and content to see what's working.
Now that we know what's working, we scale your campaign and increase reach and spend.
Watch the conversions go through the roof! This phase is about retargeting your ads to the most engaged of your personas.