With the correct marketing strategy in place, Google Ads and Facebook Advertising are powerful platforms that can generate quality leads quickly and complement your inbound marketing strategy.
While our main approach is all about inbound and attracting your ideal customers, paid advertising can work hand in and hand when approached strategically and as part of an overall marketing strategy. Inbound Marketing is not an overnight fix to generating leads, so paid advertising is a great option in the early days to generate leads quickly, as your inbound marketing machine builds momentum.
Also, paid advertising doesn’t have to just focus on bottom of funnel leads only, as it can also assist in promoting top and middle of funnel offers, to ensure your sales funnel is full. This full-funnel approach gives you greater ROI, as it helps you capture more of the market at all stages of the buyer process.
Our approach to all paid advertising campaigns includes our proven 6 step approach:
Our team’s mantra on all paid campaigns is “Who is the target buyer persona and what do they care about most?” This might seem simple but once you get into the head of your target buyer persona and craft the correct offer at the buying stage they are at, then this is where the magic happens.