As a business owner your business image is it’s life blood, and while it's great to save on costs it's never a good idea to cut corners. A good way to make smart decisions in your business is to understand the value to your business, of the service/product that you are looking at purchasing for your business – what’s it worth to your business?
Eg. If you’re looking at getting a professional business website; what is it’s value to your business? Are you wanting it to perform as one of your primary lead sources? Are a decent percent of your customers going to use it to check you out before they make the decision to use your services?
If the answer is yes, then don’t cut corners to save a few dollars in the short term. As the old adage goes, ‘what you get is what you pay for’.
Professional web design companies will have a qualified digital marketing consultant to tailor your web strategy so you end up with a highly targeted marketing tool that gets the best result out of your website.
Like anything, you can get a cheap version, but a professional business website that has a targeted web strategy behind it will always out-perform a cheap website every time. Of course, it all comes down to partnering with a professional web design company that you feel comfortable that you can trust; they should also be able to show you examples of their ability to deliver results.
Design is always going to be subjective, but there is definitely a difference between professional and amateur design work.
When it comes to having a professional web design crafted for your business, choosing the right web designer can literally make or break the success of your website. Consumers literally form an opinion of your business within seconds, so it’s vital that visually, your site makes a great first impression.
Also, a professional web design company will often have first-rate graphic designers that can identify problems with your branding, and suggest ways to improve your business image (improving your brand/logo should be done before your website is designed).
Have you ever come across a website that is easy to read, immediately answers your question, or helps you take the action you need in easy-to-follow steps?
That’s what great web content is all about; and Google loves unique content, so the more quality content you have, the more likely you will rank well in Search Engines.
A web content expert will take your content/ ideas and craft it into unique, professional content. As a result, your website will stand out from the crowd as a reputable source and onsite conversion will increase. (Writing for the web requires unique considerations so use a web copy writer not just a copywriter)
In a professional web design company the web content experts will work hand-in-hand with the SEO (Search Engine Optimisation) team to ensure your content is highly optimised for keywords that you need to rank for in Search Engines. In addition, if you have SEO or Online Marketing Experts working on your website, ask for tracking to be set up on your site so you can monitor your site’s performance – from this data, you’ll have the information you need to know where adjustments/improvements are needed.