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When and how to launch your new look and feel

February 22nd, 2012 | Posted In Online Marketing

Got a new brand? (& no, we don’t just mean your logo)

Just had a brand refresh? Maybe a revamped logo or a great new website?
Your brand is more than just your logo, your brand is the sum of all of the touch-points of your business that customers come in contact with. Every piece of stationary, marketing flyer, newspaper advert, your website, building signage – these all form your brand because they all visually communicate the values and essence of your business.

How to launch the new you

Mixed signals are confusing. Make sure your brand is consistent to minimise any possible consumer confusion as you change to the new you.

For example if you are ready to launch your new website, It’s important that you’re external marketing materials, documents, invoices, signage etc. is updated with your web address and promotes your website from the day you launch your new brand. It’s about consistently communicating your brand.

As a business owner, it’s easy to overlook these small details when juggling the many hats we wear, but it’s these little things that can take your business to the next level – businesses that act big, grow big.

Highlight for your target audience

1. What is interesting on your website
2. How your website makes their life easier or benefits them
3. What your users can do now that they could not do before

Think about how to communicate what matters to your target audience. How are you going to tell your brand story in a way that will make people want to hear more? Great marketing is about how good your story is. This is how to get your target audience to listen and respond.