Web - 2 min read

What the heck is a QR code?

Posted  |  Written by David Ligtenberg

Seen those black and white pixelated square barcodes that aren’t quite barcodes? That’s a QR Code. Maybe you’ve seen one on a brochure, shop poster, business card or in an advert in a magazine.

Basically, QR Codes allow users to interact online, with your offline marketing.

Things you can do with a QR Code using your smartphone

A user might scan your QR Code to:

  • Open to a specific page on your website we’re you’re featuring a promotion/event.
  • Get a coupon
  • Store a business card to their phone contact list
  • Add your event to their smartphone calendar
  • Open to your location on Google Maps
  • Call a phone number
  • Connect to your Facebook page or YouTube video
  • Open to a message
  • Connect to a wireless network


So are they worth it?

Australia is one of the top 5 users of QR Codes, worldwide (QRStuff.com), and while not everyone uses them, stats show that those that do, are continuing to use them.

They’re a great way to increase user interaction with your brand. You just have to be careful how you use them. Customers are scanning your QR Code because they’re expecting to get something of value in return. Don’t use it just to link to a digital copy of your business brochure.

Keep in mind if you’re wanting a QR Code to connect to a page on your website, make sure your site is mobile friendly.

What’s best for your business?

If you’re wanting to find out the best marketing strategy for your business, feel free to get in touch for a free strategy consultation or give us a call on 1300 79 55 41.

David Ligtenberg Post written by
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This post has been tagged
Web, Graphic Design

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