Seen those black and white pixelated square barcodes that aren’t quite barcodes? That’s a QR Code. Maybe you’ve seen one on a brochure, shop poster, business card or in an advert in a magazine.
Basically, QR Codes allow users to interact online, with your offline marketing.
A user might scan your QR Code to:
Australia is one of the top 5 users of QR Codes, worldwide (QRStuff.com), and while not everyone uses them, stats show that those that do, are continuing to use them.
They’re a great way to increase user interaction with your brand. You just have to be careful how you use them. Customers are scanning your QR Code because they’re expecting to get something of value in return. Don’t use it just to link to a digital copy of your business brochure.
Keep in mind if you’re wanting a QR Code to connect to a page on your website, make sure your site is mobile friendly.
If you’re wanting to find out the best marketing strategy for your business, feel free to get in touch for a free strategy consultation or give us a call on 1300 79 55 41.