Bertie Charles Forbes, the founder of Forbes Magazine once said, "A business is like an automobile, it has to be driven, in order to get results."
A website is the same – if you’re not driving it and adjusting the gears and gauges, then you are not going to get the results you want.
Or more to the point, ‘what's stopping you from taking the action needed to get your website to where you want it to be?’
The problem here is we get caught up in day-to-day tasks, or we don’t know what steps to take.
As business owners, average results don't cut it, and neither should they.
Take a closer look at the results you are getting out of our website and then ask yourself these questions:
"Where am I now?"
"Where do I want to be?"
If you're answers don't match up, it’s time to put together a plan to fill in the gaps.
The key with a website is to have a clearly defined web strategy that is continually implemented on a regular basis.
A good place to start getting results online is to define the goals you have for your website; target audience, weekly leads, weekly visits, the money you would like to generate etc.
Once you have defined the goals you need to put an action plan in place to make sure it happens. Get serious about this, but don’t make it too complicated. It’s better to start something, even if it’s not perfect from day one, than never doing anything in the first place.
You will need to engage a digital marketing consultant and get the strategy worked out, then implemented.
It doesn’t all happen overnight but the key is to be consistent, offer value, and connect with your target audience. If you really connect and bring value to your niche groups then your business and website results are limitless.