--- title: Successful marketing – it’s more than a catchy tagline description: A catchy tagline does guarantee marketing success; integrated marketing does. image: https://www.itagmedia.com.au/hubfs/Blog%20Images/Placeholder.png --- [Itag Media ![Itag Media](https://www.itagmedia.com.au/hs-fs/hubfs/web-assets/logo.png?width=180&height=45&name=logo.png)](https://www.itagmedia.com.au/) - [Results](https://www.itagmedia.com.au/results) - [Services](https://www.itagmedia.com.au/services) - [Blog](https://www.itagmedia.com.au/blog) - [About](https://www.itagmedia.com.au/about) - [Home](https://www.itagmedia.com.au/) - [Results](https://www.itagmedia.com.au/results) - [Services](https://www.itagmedia.com.au/services) Back - [All Services](https://www.itagmedia.com.au/services) - [Brand identity & design](https://www.itagmedia.com.au/services/graphic-design) - [Website design & development](https://www.itagmedia.com.au/services/website-design) - [Digital marketing strategies](https://www.itagmedia.com.au/services/digital-marketing) - [Marketing & sales empowerment](https://www.itagmedia.com.au/services/marketing-sales-empowerment) - [Blog](https://www.itagmedia.com.au/blog) - [About](https://www.itagmedia.com.au/about) Back - [About Itag Media](https://www.itagmedia.com.au/about) - [Vision & values](https://www.itagmedia.com.au/about#vision) - [Our team](https://www.itagmedia.com.au/about/our-team) - [How we do business](https://www.itagmedia.com.au/about/our-process) - [Partners & associations](https://www.itagmedia.com.au/about/partners-associations) - [Giving back](https://www.itagmedia.com.au/about/giving-back) - [Testimonials](https://www.itagmedia.com.au/about/testimonials) - [Get in touch](https://www.itagmedia.com.au/contact) [1300 79 55 41](tel:1300795541) hello@itagmedia.com [Facebook](https://www.facebook.com/itagmedia) [Twitter](https://twitter.com/itagmedia) [Linkedin](https://www.linkedin.com/company/itag-media) [Youtube](https://www.youtube.com/user/itagmedia) [Instagram](https://instagram.com/itagmedia) Latest Insight [![Post thumbnail: Returning to print media in an AI and digital world](https://www.itagmedia.com.au/hs-fs/hubfs/print-media-header-2.jpg?width=128&height=75&name=print-media-header-2.jpg)](https://www.itagmedia.com.au/blog/returning-to-print-media-in-an-ai-and-digital-world) [Returning to print media in an AI and digital world](https://www.itagmedia.com.au/blog/returning-to-print-media-in-an-ai-and-digital-world) [View post](https://www.itagmedia.com.au/blog/returning-to-print-media-in-an-ai-and-digital-world) close More Menu [Let's talk](https://www.itagmedia.com.au/contact) [1300 79 55 41](tel:1300795541) Search our website Website search Search terms Search now [Marketing](https://www.itagmedia.com.au/blog/tag/marketing) - 1 min read # Successful marketing – it’s more than a catchy tagline ![Placeholder](https://www.itagmedia.com.au/hs-fs/hubfs/Blog%20Images/Placeholder.png?width=1200&height=630&name=Placeholder.png) Posted May 28, 2012  |  Written by [David Ligtenberg](https://www.itagmedia.com.au/blog/author/david-ligtenberg) No matter what stage of business you are in, those that market better dominant their market. How do you do this? A catchy tagline alone does not guarantee success in marketing. Integrated marketing does. The great thing about integrated marketing is that it works for businesses of all sizes. Integrated marketing means communicating a consistent identity always, in all ways, and everywhere you market yourself. Business author Steve Mckee says with integrated marketing, "it requires not only the identification of a powerful, unifying strategy and compelling voice for your brand, but the discipline to roll it into every aspect of your organisation—from advertising to sales, customer service to customer relationship management programs (and beyond)". Commit to an integrated marketing approach, have the patience to roll it out, continually, and I guarantee you’ll reap the rewards. Source: [http://www.linkedin.com](http://www.linkedin.com/news?actionBar=&articleID=5606418759246946314&ids=0Ve3wRdP0Pd3AVcPcOdP0Uc3oRb3cRe3gQe38Vej8Qe30PcjwMdzkIej0TdPwUcz0MdzsRcP0Ne30SdiMTdzgTe3wUejkMcj0UdzATc3oRb3gRc3cPd3wNe3wVdzwUe3sMdzkIe34Rc3wOczgMej0OczsUdP0SdiMQcjcSd3ASd38VdjsUcjgSc3oR&aag=true&freq=weekly&trk=eml-tod2-b-pub-0&ut=14RNb5c9114Bg1) **Steve McKee** Steve McKee is president of McKee Wallwork Cleveland and author of When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It. Find him on Twitter and LinkedIn. ![David Ligtenberg](https://www.itagmedia.com.au/hubfs/Blog%20Authors/author-david.png) Post written by **David Ligtenberg** [LinkedIn](https://www.linkedin.com/in/davidligtenberg/) [View Author](https://www.itagmedia.com.au/blog/author/david-ligtenberg) This post has been tagged [Marketing](https://www.itagmedia.com.au/blog/tag/marketing), [Online Marketing](https://www.itagmedia.com.au/blog/tag/online-marketing) ### Enjoyed this article? 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