AI-generated content has become more and more common in recent months and years, finding extensive use in both small businesses and large corporate settings. From helping businesses maintain a strong social media presence and write blog articles to aiding global organizations in enhancing their content marketing strategy, AI-generated content has become a mainstay in modern content creation strategies.
However, as is the case with most technological innovations, it's not all rosy. Critics question the quality of AI-generated content, alleging that its widespread use could potentially compromise the authenticity of online content.
So, is AI-generated content a true game-changer or is it a cause for concern? To delve deeper into this matter, let's start by defining what exactly it is.
Artificial Intelligence (AI) generated content is the result of leveraging sophisticated algorithms and natural language processing (NLP) to emulate human-like content writing. Basically, it’s social media posts, emails, blog posts, and newsletters, all created by AI.
AI's capabilities have expanded tremendously over the years, enabling it to generate a variety of content, from simple automated responses to complex stories and articles. It can even write books!
It also extends to summarising, translating, and personalising existing content, adding a layer of versatility to AI's content-creation abilities.
Businesses stand to gain substantially from using AI-generated content, particularly in terms of efficiency and cost-effectiveness.
Despite the numerous benefits, businesses should also be aware of potential drawbacks associated with using AI-generated content.
Before integrating AI-generated content into your marketing or content strategy, you should consider the following:
At the moment, Google is neutral about AI-generated content. It has penalised websites with large amounts of this type of content but also ranked others highly in search engines. Much of this depends on quality and it might also depend on your type of business.
Your goal, whether you use AI to help create your content or not, is to create high-quality, helpful content that your customers and clients would appreciate. Keep the people you want to serve and sell to in mind and provide them with what they need to know.
AI-generated content is undoubtedly a technological advancement and something we can make use of. However, it's essential to weigh its pros and cons before integration. By being aware of its limitations and strengths, your business can leverage AI-generated content to optimise your content strategy while maintaining the quality and authenticity of your online presence.
Need help with this? Our digital marketing specialists can help you with content strategy and content production as well as optimising your content so that it is found in search engines. Get in touch to ask how we can help you.