One of the first questions people ask when it comes to web design and development is: How much does it cost to build a website?
Nowadays, there are so many options for building a business website that you can easily set up website for your company. From a free website builder like Wordpress to a customised $15,000+ website that is tailored to your exact growth needs, the cost of a website does depend on a few variables. So the real question is: What are your business needs?
The cost of a website will depend on your budget and what you want to achieve with it. In this article, we will give you an estimate of costs for a website project considering different scenarios and also discuss a few key points you need to take into account before making a decision.
It doesn’t matter whether you are working with a set company budget or have some flexibility around how much you can spend on a website: either way, the first thing to consider is what you want your business website to do for you.
This depends on your industry and what’s out there in the market. For instance, if you have a consultancy business, you might want to use your website to get new customers. On the other hand, if you own a restaurant, you are not necessarily converting visits into customers through your website (unless you have a booking system in place). However, you will be increasing the visibility of your brand online. In the travel and hospitality industry, for example, having a website is crucial as people rely more and more on Google and other search engines before deciding where to go out for dinner, so consider this when working out your budget. As you can see, improving online presence is important for all business sectors but goals will differ, and it's these goals that will help you or the company you work with determine what is needed.
Keeping in-mind what you want your website to do for your business, you can now estimate what sort of revenue your website may give you, which will then give you an approximate allowable spend based on the return you will be aiming for. This is key, as a website, no matter what industry, can and should deliver value to your business. If you know how your website will increase the revenue of your business, you can then work out a budget that matches this.
For example say your client spends $1000 per annum with your business and they typically stay your client on average for 5 years, this one client is worth $5000 in revenue to your business. Then if you expect your website to generate an extra 10 clients per month, you could say that your website has the potential to then deliver you an extra $600,000 ($10,000 monthly sales x 12 months x 5 years). If you took a conservative 5% out of this for marketing this would be $30,000 could put aside for your growth focused website.
Please note: This is a rough way to show you how to start breaking things down for costing estimations. Also a website with no digital strategy will not deliver this sort of value. This though should show you how to start to think about your website as a marketing machine and how each industries value on a website will be different.
The next step is to think about the technical aspect of the project.
Are you having a tough time deciding between a DIY (Do It Yourself) website, outsourcing it to a freelancer or working with a specialised web development agency? Let’s talk about each scenario so you can make a better decision:
The internet has infinite possibilities and nowadays you can easily build a free website from an existing template available online. With website builders such as Wordpress, Wix, and Squarespace, you can have a website ready in a few hours.
If it's that easy, what could possibly go wrong? Well, the real question is: Will this website be good enough? Think about it, the website represents your brand online.
Imagine someone who never heard about your business looking at your website for the first time, what do you want them to see?
In other words, is a “website template copy” from a free builder good enough to attract new customers?
Moreover, you will still need to invest in domain hosting and domain name anyway. Unless you choose to host your website with a free service (and as a consequence have your homepage address named as yourbusinessname.wordpress.com), you will need to purchase domain hosting and domain name. This is to show you that even if you DIY your website, the process won’t be 100% free of charge as it might initially look like.
Nowadays you’ll find multiple websites where you can hire people per hour for a specific job, such as Upwork or Freelancer.com. Typically, you create a project briefing describing what you are willing to achieve, so that freelancers can reach out to you with a quote. You will then choose one of them and pay the freelancer through the chosen online platform.
Since the main topic of this blog post is budget, it's time to talk about money. Take a look at a comparison between hiring a freelancer web designer and using a website builder.
Keep in mind the points discussed above are to identify if any of these options are the right one for your business. Additionally, this comparison was made by an American blogger and the costs indicated are in US dollars. We think it's still a valid example though because USD is the currency used by some of the most popular freelancer platforms and website builders nowadays. Again, keep in mind your skills, the value of your time and the additional skills or money you will likely need to get these options of the ground (especially the website builder option).
If you are serious about having a high-quality website for your business, it’s a good idea to consider working with a dedicated partner you can trust and work with long-term. Working with a marketing & web development agency is the best way to reach the quality level of work you are expecting / need, along with the benefit of having someone you can talk to throughout your journey.
If you simply hire a great web development company that does not have digital marketing & web strategy skills, then you're shooting yourself in the foot & missing out on all your website should deliver for your business.
These are only a few of the advantages of working with a marketing & web development agency to build your business website. “But what about the costs”, you are probably wondering… How much does it really cost to build a website with a good strategy behind it by partnering up with a specialised digital agency?
A website with a solid business growth strategy behind it might cost you $5000 - $15000 (AUD), and will give you ongoing leads 24/7 year-in-year-out, in a measurable and constant flow and would typically include the following things:
And also additional services can be added such as:
We hope we were able to clarify things for you. If you have any concerns about your current website and would like to speak to our team about your web strategy, feel free to get in touch at any time. Interested in hearing more about our additional marketing services? Take a look at our services page and don't hesitate to schedule a chat with us. We're happy to accommodate your business needs.
Here's to your online success!