Simply put, every website needs encryption (or in our industry jargon, an SSL certificate) if it wants to rank well in Google. Internet-wide encryption is happening now and will soon be a web standard.
Basically, an SSL certificate is technology that encrypts a link between the web server where your website lives, and a browser, such as Internet Explorer, Chrome or Firefox.
This link makes sure that all data which goes between the home of your website and the browsers remains private and secure. In short, it helps create a safer internet. You likely see SSL's all the time and look for the trusted HTTPS:// lock icon in your address bar when you're buying something online.
This new standard is being supported and driven by the big players in the web industry and their message is super clear, every website needs a basic SSL certificate, at a minimum.
There was a time when security certificates were thought to only be necessary for online stores and other sites that ask for sensitive or private information – but that’s no longer the case.
The 100% online encryption standard is in full swing and is quickly becoming the norm.
For this reason, it's important your SSL supplier understands the differences in SSL's and supplies a range of high-quality SSL brands so that you can get the best solution for your exact online needs.
At the end of the day, no matter what type of business you run, or what sort of website you have, there’s no question about if you need an SSL certificate anymore.
Here's to your success online!