Marketing - 2 min read

Facebook changes - what it means for your business

Posted  |  Written by David Ligtenberg

Facebook, as a marketing tool for small and large businesses, just got more awesome. Here’s what we feel are two of the most significant changes to Facebook that business owners need to know about.

Multiple, specialised feeds

As if the Facebook transition from ‘Top Stories’ and 'Most Recent' to 'Recent Stories' and ‘real-time’ news feed is not enough, Facebook will be revamping its news feed (again), the new changes making it look like your personalised newspaper. It’s an organised way of viewing news feeds instead of being hit with a barrage of updates from different sources in your network. Facebook's redesigned news feed will contain specialised feeds featuring news from friends, brands, public figures, games, and music.

A feed dedicated solely to images will also be implemented. After all, 50% of what goes in the news feed are images. Since visual advertisements can attract more attention than text based advertisements, Facebook has decided to shift gears to a news feed that emphasises visual content.

Bigger images

Uploaded albums will have larger main photos and image thumbnails. Updates posted in the news feed by an individual or an organisation will include cover photos as part of the background. So now that Facebook will be making your photos bigger and your face / company logo will be appear in more places than usual, it’s the perfect time to refresh your old cover photos and profile images.

So what do these changes mean for business?

Businesses can definitely take advantage of the news feed re-design. It gives increased and enhanced opportunities for ads on Facebook users' news feeds.

Small ad boxes on the right column of Facebook's old page design are very easy to ignore. With the new changes, marketing updates such as services, products and promotions can be showcased frequently as an item in the news feed – providing an opportunity for businesses to connect with their audience more than ever.

The changes definitely mean great opportunity for those who want to maximise the potential of Facebook as an online marketing tool for their business. Cover photos, as opposed to a tiny company logo, will now take center stage whenever a user likes a particular business page. With Facebook implementing bigger images, there is now an even greater need to have smart, marketing-focused visuals that generate interest. Attractive and creative images that speak to your target audience can wow users and generate more 'likes' and 'shares'.

It's time to take action...

Make these Facebook changes work to your businesses advantage today. If you haven't already, go ahead and open up a Facebook account. Visit our Facebook page as well while you are at it, we would love to connect with you.

If you have found other big benefits from Facebook’s changes, please leave a comment below or send us an email.

If you would like to explore working with us get in touch or call us on 1300 79 55 41.

David Ligtenberg Post written by
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