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Category: Marketing

7 Quick Tips to Improve Your Marketing ROI

November 20th, 2018 | Posted In Business Advice, Marketing, Online Marketing

Calculating the true return of your marketing investment can be difficult. Metrics like reach and engagement matter, but don’t always connect to actual customers and revenue in a linear fashion. Still, understanding your marketing ROI is core to making sure you focus on the right channels, emphasise the right message, and maximise your potential for… Read More

6 Reasons Why Paid Advertising Campaigns Fail

June 15th, 2018 | Posted In Marketing, Online Marketing

You invest your marketing budget into a comprehensive campaign, designed to grow your business and customer base. And yet, at the end of that campaign, you find that little has changed, you’re treading water, and the effort had little impact on your business goals. What happened? Paid advertising campaigns can fail for a number of… Read More