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Category: Business Advice

How good do you look? (& why you should even care)

May 28th, 2012 | Posted In Business Advice

Are you proud of what you sell as a business? I would expect you would say ‘yes!’ with no hesitation… yet many businesses fail to communicate the quality of their goods/services in their corporate image. Fact. People buy on emotion and on the care factor. Emotion is something that is triggered by an experience. One… Read More

How to make your marketing work

January 25th, 2012 | Posted In Business Advice, Online Marketing

We spend so much money, time and effort on different marketing strategies but often don’t track their performance. Many businesses, when asked “what advertising gives you the best ROI?”, will often say they have no idea. Think about this, you might spend $1000 or even up to $6000 per year on a single yellow pages… Read More

Four ways to boost customer transactions

January 11th, 2012 | Posted In Business Advice

The importance of generating repeat sales, more sales per customer, and getting more money out of each transaction are essential to business success. Here’s four often over-looked strategies to achieve these… 1. Raise your price Far too many businesses compete on price. Fair enough if you have pitched your business at the budget conscious as… Read More

Is your website successful?

November 9th, 2011 | Posted In Business Advice, Online Marketing

You can determine the effectiveness of your website by the results it achieves. Does it have a means of gathering user details for you to add to your marketing database? Does it prompt the user to action? These are just a couple of actions your website needs to be performing for you to ensure you… Read More