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Category: Business Advice

How good do you look? (& why you should even care)

May 28th, 2012 | Posted In Business Advice

Are you proud of what you sell as a business? I would expect you would say ‘yes!’ with no hesitation… yet many businesses fail to communicate the quality of their goods/services in their corporate image. Fact. People buy on emotion and on the care factor. Emotion is something that is triggered by an experience. One… Read More

How to make your marketing work

January 25th, 2012 | Posted In Business Advice, Online Marketing

We spend so much money, time and effort on different marketing strategies but often don’t track their performance. Many businesses, when asked “what advertising gives you the best ROI?”, will often say they have no idea. Think about this, you might spend $1000 or even up to $6000 per year on a single yellow pages… Read More