It’s always smart to have one marketing campaign or another, happening at all times. It keeps your brand out there, and provides a steady flow of new business.
There are ways to do it without going broke. Here are a few tips that will help you stay in the game and get your solid online marketing plan moving forward – without busting the bank account.
One of the best things you can do is have a blog on your website that is consistently being updated with useful information about your niche market/audience.
But you have to be careful here, don’t put across a sales pitch in every post.
It’s true that people don’t like to be sold to constantly, so give them something to read that is helpful to them, and you’ll find they will appreciate your services even more.
Focus on growing your contacts, who you can then market to, by getting website visitors to complete a type of ‘sign up’ form. Offer something of value to entice them to part with their details, like a free e-book. It doesn’t need to be complicated, it could be as simple as 10 how-to’s… or a tutorial on a topic related to your field of expertise.
This can’t be stressed enough. People look at social media, they share, they like, and they show all of their friends. You have so many options, Facebook being the most important if you are just getting started.
Be sure that you are actually engaging on social media. Respond to people and let them know there’s real people behind your business.
Don’t overcomplicate social media. Pick one to start with, and post regularly to it, you’ll probably find that it’s actually a lot of fun.
Businesses that market are the ones that stay ahead of the game, it’s a fact.
You can’t put marketing off until you’ve got a bigger budget, and there’s no need to with tips like these.
If you’d like to chat about your market needs and other effective ways to market your business online, please get in touch. We’d love to help.