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Category: Online Marketing

7 Quick Tips to Improve Your Marketing ROI

November 20th, 2018 | Posted In Business Advice, Marketing, Online Marketing

Calculating the true return of your marketing investment can be difficult. Metrics like reach and engagement matter, but don’t always connect to actual customers and revenue in a linear fashion. Still, understanding your marketing ROI is core to making sure you focus on the right channels, emphasise the right message, and maximise your potential for… Read More

6 Reasons Why Paid Advertising Campaigns Fail

June 15th, 2018 | Posted In Marketing, Online Marketing

You invest your marketing budget into a comprehensive campaign, designed to grow your business and customer base. And yet, at the end of that campaign, you find that little has changed, you’re treading water, and the effort had little impact on your business goals. What happened? Paid advertising campaigns can fail for a number of… Read More

Facebook falls 3.8 billion over data exploitation. Should your business stop using FB?

March 23rd, 2018 | Posted In Business Advice, Latest News, Online Marketing

Well, it’s been an interesting time for Facebook recently. While trust in Facebook’s platform has been deeply hurt, as long as Zuckerberg and his team reassure users and regulators about its security/data collection standards, Facebook is more than likely to still recover from this security issue. Facebook has confirmed they have hired a digital forensics… Read More