Case Study - Auswide Bank

Brand consulting & design work for bank rebrand

Auswide Bank

The Background

Auswide Bank (formerly Wide Bay Australia) have been around for 50+ years and provide an extensive range of personal and business banking services. As part of the bank's growth, they transitioned from a building society to a bank in 2015.

The Problem

As part of the bank’s conversion and rebrand from a building society - Wide Bay Australia Ltd, to a bank - Auswide Bank Ltd, their marketing team engaged us to help them undertake the extensive overhaul of their brand and brand assets.



  • Brand consulting
  • Corporate identity & brand standards manual
  • Logo design refinement
  • Stationery designs
  • Marketing collateral designs
  • Credit card designs
  • ATM & shop fitout design visualisation
Auswide Bank collage
Auswide Bank collage mobile

The Feedback

Auswide Bank’s General Manager of Marketing & Products gave us this feedback after the rollout of the rebrand.

How satisfied were you with the project deliverables from Itag?
“We are very satisfied with the level of attention and professionalism provided by Itag.”

What made you choose Itag Media?
“We…use Itag principally for brand and corporate related assets where we can be assured of a high level of professionalism and quality outcomes.”

Ray Linderberg
GM Marketing & Products


"We can always count on their (Itag's) professionalism to help us produce quality outcomes based on their understanding of our business and their extensive capability."

Ray Linderberg ~ GM Marketing & Products
Auswide Bank Brand Guidelines feature
Auswide Bank Brand Guidelines mobile feature

No re-brand would be complete without detailed brand standards.

The project brief for Auswide's brand standards was to provide clear guidelines that allow both internal staff and external suppliers to easily interpret correct brand usage to ensure brand integrity. Their brand standards manual defines:

  • Primary & supporting colour palettes
  • Logo application, sizes & usage
  • Tagline usage
  • Corporate fonts & supporting fonts
  • Signage guidelines & options
  • Supportive design elements 
  • Digital usage

The result?

The final guidelines ended up being flexible, (you don't want a complex document that everyone ignores) but still gave the needed framework for all parties to work from.

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