The Background
Red Rock Macadamias is a sixth-generation, family-owned farm who have cultivating the Bundaberg land since 1873. Their premium, single-variety macadamia nuts have become a staple for their core market consists of food manufacturers & food producers across Australia and the globe. Now, they've also begun to expand into the consumer space with a range of macadamia products including macadamia oil, macadamia flour and a variety of packaged macadamia nuts.
The Problem
As the team were now expanding into the consumer market, they needed to overhaul their website and provide a way for customers to purchase their products online. Alongside their digital presence, they also needed packaging designs created to fit into their refined brand design, and position their macadamia products as a premium and healthy choice.
The Solution
To support both Red Rock Macadamias' wholesale and consumer audiences, we built a website that caters to both. We also rolled out premium packaging designs for a broad range of products.
Read more about our website design and packaging design.
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