--- title: Website, online store & packaging for local macadamia brand description: Website, online store and bespoke packaging design for Red Rock Macadamias, capturing both wholesale & consumer audiences. image: https://www.itagmedia.com.au/hubfs/web-assets/case-studies/redrockmacadamias/blog-case-study_red-rock_og.jpg --- [Itag Media ![Itag Media](https://www.itagmedia.com.au/hs-fs/hubfs/web-assets/logo.png?width=180&height=45&name=logo.png)](https://www.itagmedia.com.au/) - [Results](https://www.itagmedia.com.au/results) - [Services](https://www.itagmedia.com.au/services) - [Blog](https://www.itagmedia.com.au/blog) - [About](https://www.itagmedia.com.au/about) - [Home](https://www.itagmedia.com.au/) - [Results](https://www.itagmedia.com.au/results) - [Services](https://www.itagmedia.com.au/services) Back - [All Services](https://www.itagmedia.com.au/services) - [Brand identity & design](https://www.itagmedia.com.au/services/graphic-design) - [Website design & development](https://www.itagmedia.com.au/services/website-design) - [Digital marketing strategies](https://www.itagmedia.com.au/services/digital-marketing) - [Marketing & sales empowerment](https://www.itagmedia.com.au/services/marketing-sales-empowerment) - [Blog](https://www.itagmedia.com.au/blog) - [About](https://www.itagmedia.com.au/about) Back - [About Itag Media](https://www.itagmedia.com.au/about) - [Vision & values](https://www.itagmedia.com.au/about#vision) - [Our team](https://www.itagmedia.com.au/about/our-team) - [How we do business](https://www.itagmedia.com.au/about/our-process) - [Partners & associations](https://www.itagmedia.com.au/about/partners-associations) - [Giving back](https://www.itagmedia.com.au/about/giving-back) - [Testimonials](https://www.itagmedia.com.au/about/testimonials) - [Get in touch](https://www.itagmedia.com.au/contact) [1300 79 55 41](tel:1300795541) hello@itagmedia.com [Facebook](https://www.facebook.com/itagmedia) [Twitter](https://twitter.com/itagmedia) [Linkedin](https://www.linkedin.com/company/itag-media) [Youtube](https://www.youtube.com/user/itagmedia) [Instagram](https://instagram.com/itagmedia) Latest Insight [![Post thumbnail: Returning to print media in an AI and digital world](https://www.itagmedia.com.au/hs-fs/hubfs/print-media-header-2.jpg?width=128&height=75&name=print-media-header-2.jpg)](https://www.itagmedia.com.au/blog/returning-to-print-media-in-an-ai-and-digital-world) [Returning to print media in an AI and digital world](https://www.itagmedia.com.au/blog/returning-to-print-media-in-an-ai-and-digital-world) [View post](https://www.itagmedia.com.au/blog/returning-to-print-media-in-an-ai-and-digital-world) close More Menu [Let's talk](https://www.itagmedia.com.au/contact) [1300 79 55 41](tel:1300795541) Search our website Website search Search terms Search now [News & Updates](https://www.itagmedia.com.au/blog/tag/news-updates) - 8 min read # Website, online store & packaging for local macadamia brand ![Red Rock Macadamias Case Study](https://www.itagmedia.com.au/hs-fs/hubfs/web-assets/case-studies/redrockmacadamias/blog-case-study_red-rock_og.jpg?width=1200&height=630&name=blog-case-study_red-rock_og.jpg) Posted December 17, 2025  |  Written by [The Itag Media team](https://www.itagmedia.com.au/blog/author/the-itag-media-team) ## The Background [Red Rock Macadamias](https://www.redrockmacadamias.com.au/) is a sixth-generation, family-owned farm who have cultivating the Bundaberg land since 1873. Their premium, single-variety macadamia nuts have become a staple for their core market consists of food manufacturers & food producers across Australia and the globe. Now, they've also begun to expand into the consumer space with a range of macadamia products including macadamia oil, macadamia flour and a variety of packaged macadamia nuts. ## The Problem As the team were now expanding into the consumer market, they needed to overhaul their website and provide a way for customers to purchase their products online. Alongside their digital presence, they also needed packaging designs created to fit into their refined brand design, and position their macadamia products as a premium and healthy choice. ## The Solution To support both Red Rock Macadamias' wholesale and consumer audiences, we built a website that caters to both. We also rolled out premium packaging designs for a broad range of products. Read more about our [website design](https://www.itagmedia.com.au/blog/red-rock-macadamias-case-study#hs_cos_wrapper_widget_3b053b3f-9189-41ea-8b23-1287213b0ce8) and [packaging design](https://www.itagmedia.com.au/blog/red-rock-macadamias-case-study#hs_cos_wrapper_widget_ae7d3e1b-1d0e-4555-af84-76fdf1c2291e). Industry Farming & Food Location Australia --- ### Services - Website Design & Development - E-commerce Integration - Search Engine Optimisation - Graphic Design - Packaging Design [Visit website](https://www.redrockmacadamias.com.au/) ![blog-case-study\_red-rock\_panel-1](https://www.itagmedia.com.au/hs-fs/hubfs/web-assets/case-studies/redrockmacadamias/blog-case-study_red-rock_panel-1.jpg?noresize&width=3330&height=1336&name=blog-case-study_red-rock_panel-1.jpg) ### Our web solution for Red Rock Macadamias Red Rock Macadamias required a website that catered to two distinct audiences: wholesale food producers and everyday consumers. We designed a [custom website](https://www.itagmedia.com.au/services/website-design) that guided each user to the right content: B2B users could learn more about wholesale and export options, while consumers could browse and purchase their macadamia products with ease. [Visit website](https://www.redrockmacadamias.com.au/)  https://redrockmacadamias.com.au ![](https://www.itagmedia.com.au/hubfs/web-assets/case-studies/Case%20study%20assets/browser-desktop.png) ![](https://www.itagmedia.com.au/hubfs/web-assets/case-studies/Case%20study%20assets/browser-mobile-full.png) ![](https://www.itagmedia.com.au/hs-fs/hubfs/web-assets/case-studies/redrockmacadamias/blog-case-study_red-rock_home-after.jpg?width=1200&name=blog-case-study_red-rock_home-after.jpg)     ![blog-case-study\_red-rock\_panel-2](https://www.itagmedia.com.au/hs-fs/hubfs/web-assets/case-studies/redrockmacadamias/blog-case-study_red-rock_panel-2.jpg?noresize&width=3330&height=847&name=blog-case-study_red-rock_panel-2.jpg) ### Custom packaging design At the same time, we created packaging for their new line of products across bottles, pouches and boxes, incorporating gold foil accents to help them stand out on shelves. Tight production schedules meant we had to deliver these designs ahead of time, so that printing and distribution stayed on track. To round out the design updates across their online presence, we updated social media profiles, and rolled out style guide updates to resolve colour inconsistencies and give Red Rock a premium look across every instance of their brand. [Shop products](https://www.redrockmacadamias.com.au/shop) ![The Itag Media team](https://www.itagmedia.com.au/hubfs/favicons/apple-touch-icon.png) Post written by **The Itag Media team** [View Author](https://www.itagmedia.com.au/blog/author/the-itag-media-team) This post has been tagged [Case Studies](https://www.itagmedia.com.au/blog/tag/case-studies), [Graphic Design](https://www.itagmedia.com.au/blog/tag/graphic-design), [Web Design](https://www.itagmedia.com.au/blog/tag/web-design), [News & Updates](https://www.itagmedia.com.au/blog/tag/news-updates) ### Enjoyed this article? 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