Website landing pages.
More conversion. Cheaper pay-per-click fee.
A landing page is a highly effective and proven strategy that works to build your profile and client relations, and generate leads. It can also be integrated with our email marketing technology or a client relationship management (CRM) solution such as SOLVE360, Salesforce or SugarCRM.
Why have a landing page?
When potential customers visit your landing page and find it easy to locate the information they require, they are likely to stay longer on your page. This equates to a greater likelihood of action on their part, resulting in increased leads, conversions and return on investment for your business.
In addition to this, your landing page will allow you to generate highly targeted traffic for your search engine marketing efforts.
To further ensure your landing page engages your key target groups we test and track all pages on an ongoing basis via Google Analytics.
How we ensure your success
We undertake keyword research and selection for each landing page to ensure we are targeting the correct search phrases for the best results. We use the following proven elements to maximise customer conversion:
- Attention grabbing headline
- Clear offer presented
- Call-to-action to visibly draw attention
- Small amounts of copy
- Customer testimonials
- Avoid distracting animated objects
- Include a relevant image/product image
- Ensure all elements fit above the fold of a browser at 1024x768 resolution